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Performance is created by people. People flourish in the right environment.

What is Mindformance?

Mindformance partners with individuals, teams and organizations committed to performance and growth. From elite sport to leadership and business, we help create the psychological foundations that enable people to thrive, collaborate and perform consistently under pressure.

Performance is created by people, and people flourish in the right environment.

Who is Mindformance suitable for?

Mindformance partners with individuals, teams and organizations committed to performance and growth. From elite sport to leadership and business, we help build the psychological foundations that enable people to thrive, collaborate and perform consistently — especially when it matters most.

Athletes

Developing confidence, focus and sustainable performance.

Teams

Building trust, identity and collective excellence.

Leaders

Creating environments where people thrive.

Organizations

Strengthening culture, leadership and long-term performance.

What can Mindformance do for you?

Performance is shaped by mindset, leadership, relationships and the environment in which people work, compete and grow.

1.

Develop psychological foundations

Mindformance helps individuals, teams and organizations develop the psychological foundations for sustainable high performance.

2.

Build confidence, resilience and focus

Combining evidence-based practice with practical experience, we support people in building confidence, resilience, focus and strong team cultures that stand up under pressure.

3.

Tailored to your challenge

Our work ranges from individual coaching and leadership development to team workshops, organisational consulting and keynote presentations—always tailored to the people, the environment and the challenge.

Lasting performance is built through culture, leadership, psychological safety and individual growth.

Services

How can we help?

The work speaks for itself. We have earned the trust of those who demand the most from the mind.

High Performance Coaching

For individualsDevelop confidence, resilience, focus and the psychological skills needed to perform consistently under pressure.

Leadership Development

For coaches & leadersBuild the leadership behaviours that create trust, accountability and environments where people can thrive.

Team & Culture

For teams & organizationsStrengthen communication, psychological safety, team identity and the culture that drives sustainable performance.

Workshops & Keynotes

Evidence-based. Practical. Inspiring.Interactive workshops and keynote presentations on high performance, leadership, psychological safety and team development.

Developing People. Strengthening Teams. Building Performance.

The founder

About Sarah Eriksson

Sarah is a bold and driven mental and sport psychology advisor. Passionate about human development, power of the mind and reaching goals. She specialises in helping individuals and organizations to develop, perform and build confidence by enhancing psychological skills and success in the journey towards a goal. Sarah loves working with individuals and teams who dare to dream big. Her strength is bringing knowledge, energy and kindness to developing a strong mental game.

Sarah’s academic background involves seven years of university studies, with Bachelor degrees in Cognitive Neuroscience – applied Positive Psychology and Engineering. Deeper studies in applied Sports Psychology and Talent Development.

She also has university courses in sports science and sports psychology, including talent development, motivational climates, leadership and communication. Her mental advising is based on Motivational Interviewing and interventions from applied Sport Psychology, Positive Psychotherapy and Quality of Life Therapy.

“The love of learning is big but the heart of knowledge is putting all that valuable science in practice.”

Sarah has a solid and versatile experience from performance through her own challenges in endurance (100km volcanic trails, ironman distances, mountain marathons, podiums in international trail races etc.) and through business coaching individuals and teams towards reaching their goals. She works systematically and evidence based, is goal orientated and values a holistic approach in performance.

“Confidence is in who you are, rather than your achievements.”

Her philosophy is making it happen in the everyday and building strong relationships, never losing the joy and finding joy in the lost. About being honest, finding purpose and creating meaning when pursuing a goal. Knowing that obstacles and setbacks are part of the journey and making it good, no matter the challenge or circumstance. It is in that sweet-spot mental strength and sustainable performance can be built.